Just For Men #Tacklethegreys
Inspired are proud to have worked with Wavemaker on the Just For Men Tackle The Greys NFL challenge, one of the showcase sponsorship activations at this year’s NFL Big Kick event at Piccadilly.
The free day-long festival saw the heart of Piccadilly shut-down to traffic and become a hub of NFL and entertainment activities. At the heart of the event was Just For Men’s Tackle The Greys challenge that saw die-hard NFL fans and people new to the game asked questions on Just For Men and the NFL to score points, before literally tacking the grey (a re-inforced tackle bag that measured tackle force) to achieve the highest score possible. The top scorer of the day won a pair of tickets to the first of the NFL games at Wembley Stadium and 4 lucky runners up chosen from everyone who took part via the NFL app also receiving tickets.
The Just For Men Tackle The Bag challenge proved a huge hit with everyone attending and was the ideal way to promote Just For Men’s sponsorship of the event.