Vivera Unleash Giant Cow to Kickstart the Goodness Revolution
VIVERA UNLEASH GIANT COW ON LONDON’S SOUTHBANK TO RAISE AWARENESS OF EMISSIONS AND CLIMATE CHANGE
Working with creative agency And Rising we helped create a giant inflatable cow to promote Vivera’s ‘Goodness Revolution’ and unleashed it on London’s Southbank. The PR stunts’ mission, to highlight cow emissions as one of the biggest causes of climate change. Along with the cow, to help kick-start the Goodness Revolution we served-up thousands of portions of Vivera’s delicious plant Shawarma kebabs to passers-by .
Willem van Weede, CEO of Vivera Foodgroup said:“We wanted to do something impactful to help people make their change for a huge impact, because we believe life is better when you eat less meat. Everyone is ready for change and eating less meat means less methane, making the world a happier and less smelly place!”
Rob Ward, And Rising Strategy Partner said: “Working with Alex and the team at We Are Inspired was awesome. They made our creative dream a reality with every single piece of the project exceeding our expectations. We can’t recommend them highly enough.”
To see lots of photos from the ‘Moo’mentos day click here.