Alpro’s #PLANTPOWER Ice Cream Sampling Tour
Inspired were tasked by McCann Central to produce and deliver a nationwide sampling tour to launch Alpro’s new delicious ice cream. A tasty and healthy alternative to dairy product ice cream.
To take the great taste to the people of the UK the Inspired team purchased a classic 1950s ice cream van, gave it a full Alpro makeover and along with a team of passionate ice cream enthusiasts hit the road with #PLANTPOWER.
Alpro ice cream delights the nation!
During the summer heatwave, the team distributed over 100,000 samples of Alpro ice cream to delight the taste buds of the nation. The feedback was phenomenal with people saying they loved the great taste and creamy texture.
Along with McCann Central Inspired planned the campaign, booked the locations, sourced and wrapped the van, produced all materials, handled the logistics & provided our ‘Inspired’ promotional team to deliver a campaign of ice cream awesomeness!