Old Jamaica – Tun Up Di Fiyah
Inspired worked with McCann Birmimgham to help plan and activate a nationwide sampling campaign to enhance Old Jamaicas summer marketing drive.
Inspired branded up a classic Citroen H-Van, installed a bar & DJ set-up and took the streets of the UK to bring the taste of the Caribbean to the nation.
Thousands of free cans go down a treat…
The campaign was a huge success, with tens of thousands of chilled cans of Old Jamaica Ginger Beer going down a treat on the hot summers days.