Experiential Production & Activation Company
Experiential production
Experiential production

Palmolive sponsors British Summer Time

Wavemaker briefed the Inspired team to design a stunning interactive experience to promote Palmolive’s sponsorship of London’s biggest music festival British Summer Time in Hyde Park.

Themed around getting women festival ready, the Palmolive brand experience was designed to reflect key product variants and included a Dynamic zone where women could receive a complementary temporary gold tattoo, a Glamour zone where women received a floral garland and a Relaxation zone where women could chill-out and receive a complimentary massage.

Palmolive help women get festival ready

Tens of thousands of women enjoyed the experience and engaged with the Palmolive brand over two weeks of glamorous festival fun.

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