Inspired were briefed to convert a 20ft shipping container into a stunning pop-up shop to promote Victoria’s Secret’s new The New Sexy lingerie range and tour the mobile retail unit around high footfall locations across the UK.
We worked with Mission to create an immersive pop-up retail brand experience campaign for Victoria’s Secret.
The experience featured social sharing and showcased the product range in a beautifully bespoke environment.
Highly adaptable, quick and easy to deploy, weatherproof, secure and sustainable, the converted shipping container overcame many of the logistical and creative challenges faced when producing a stand out brand-experience structure.
Inspired designed the experience, planned the logistics and deployed the container across the UK to high footfall locations.
The beautiful container event housed changing rooms to create a luxury mobile pop-up shop.