Why sampling can be a hugely effective strategy for brand building
YOU CAN’T TASTE A DIGITAL AD, HOWEVER SAMPLING IS A FEAST FOR THE SENSES!
Digital advertising now dominates marketing. Much debates surrounds its effectiveness, however one thing is for sure… you can’t taste a digital ad!
2019 is set to create some tough market conditions. Marketers are going to look for insurances on their investments. So, expect to see marketing activities that drive product trial. Instead of flashy digital ads the humble sampling campaign may be in resurgence.
PRODUCT TRAIL IS CHEAPER THAN PRODUCT VIEWS – WHICH WOULD YOU CHOOSE?
Currently the average cost per click on Facebook is around a one pound. Inspired regularly run mass sampling campaigns with a cost of interactions as little as 20p per engagement. So, for everyone virtual as a brand can generate five physical interactions where a product is truly experienced.
IF PEOPLE, TRY THEY BUY
35% of people that try a product in the same shopping trip said they would go on to buy it, according to recent research. Though this is of course not to be expecting on high ticket items. As one leading experiential expert stated lately you can’t try out a mattress online. With that in mind if your mission is to get your product noticed, tried and then purchased, sampling could be a highly effective strategy in 2019.
SAMPLING IS A GREAT ENTRY POINT FOR BRAND LOOKING TO TRIAL EXPERIENTIAL
Sampling offers a great entry point for brands looking to try our the power of experiential marketing. They can use the low entry cost of sampling before taking the plunge into investing in more immersive brand experiences.
Inspired specialise in guerrilla and paid for sampling campaigns on a local and national basis. Our team have worked for everyone from from Alpro to Yorkshire Tea, so if your interested in a strategy to get your clients’ brand into people hands contact Alex Kopfli here.