With a single phrase to work from, we created a sports activation for the mens beauty brand 'Just For Men' that fitted both the hosting event and the brand perfectly.
We were given a three-word brief; ‘Tackle the Greys’. Our challenge was to turn this into an exciting brand experience male NFL fans would want to participate in, whilst also educating them on the benefits of using Just For Men.
The challenge was designed to test participants brains and physicality; the two attributes that make a great NFL player. Firstly, participants took a seat in the coach’s chair scoring points based on their NFL and Just For Men knowledge. Secondly, they tackled a custom-built Tackle bag that registered a tackle power score. Their scores were then combined appearing automatically appearing on giant LED screens for the crowd to see.
Based on the success the #Tacklethegreys brand activation was repeated at the NFL London Series in 2019 across even more events.
'Inspired delivered our Just For Men Tackle The Greys activation with the NFL this Autumn. Alex and the team made the whole process completely seamless and built and delivered a fantastic fan activation. We look forward to working with them at several more NFL events in the future!' - Wavemaker