SamplingMaltesers Valentines Sampling
As part of a pre-Valentines day campaign, we were asked to organise a mass sampling campaign in London and Manchester.
Working with Mediacom we were asked to deliver Maltesers pre-Valentines Day sampling activation. The idea was to create a high impact campaign to improve awareness of the brand across a wide demographic.
We identified the best London and Manchester stations to hit commuters at peak times in the morning. Paid distribution spots sampling at 2 very busy stations simultaneously, helped to maximise the opportunity of audience interaction.
The selection of 2 of the best and busiest commuter stations allowed Maltesers to engage with a larger audience. The sampling bins we create had a strong impact with commuters – especially younger commuters and overall it was very fun and engaging. The product flew out of the Brand Ambassadors hands!
What people said:
“Oh yes, what a lovely treat before work, thank you so much” Packet Recipient, Manchester Piccadilly “These are my FAVOURITE!’ Packet Recipient, London Waterloo “You have made my day!” Packet Recipient, Manchester Piccadilly