Festival & City SamplingTaylors of Harrogate Summer Sampling Campaign
In line with the release of Taylors of Harrogate's brand new coffee bags, we were asked to put together a summer sampling campaign.
We were approached to help grow awareness of TOH coffee bags, whilst communicating and cementing the brand personality. The focus needed to on first-hand experiences of brand personality (considered, confident, genuine) and in relevant moments.
We broke the project approach into two routes: 1 - A national scale dry sampling tour with an emphasis on busy commuter spots at six major cities across England; London, Manchester, Leeds, Birmingham, Reading and Bristol. 2 - Creating a stand at two summer festivals (Kendal Calling and The Big Feastival) where we could target campers and a more mature crowd of festival goers as the place to relax and enjoy a morning or afternoon coffee
We battled severe weather, from intense heat to localised flooding, and undertook one of our largest logistical jobs to date. But overall the campaign was an overwhelming success with over 220,000 dry samples given to the public and over 12,000 wet samples tasted at the festivals.
'Working with Alex and the team at Inspired has been an absolute pleasure. Their experience and expertise was clearly demonstrated throughout the process, ensuring we delivered on the clients objectives for the activity and delighted consumers across the sampling and festivals activations.' - Goodstuff Communications