MOMA Foods
Fueling mornings with MOMA's delicious porridge, Inspired Sampling orchestrated a campaign at London's mainline train stations, offering commuters a delightful taste experience, introducing MOMA's flavors to start their day right.
The campaign.
MOMA Foods deployed dedicated sampling teams in their porridge campaign at London's primary train stations. These teams engaged with commuters directly, offering on-the-go samples of MOMA's nutritious porridge, creating a personal and interactive experience to busy Londoners on the go.
The results.
The team distributed 26,000 samples and discount leaflets across four mornings, indicating a significant reach and potential interest among commuters in MOMA Foods' porridge during the campaign.