Science in Sport (SIS)
In preparation for the London Marathon, Science in Sport (SIS) strategically showcased its products at major running events nationwide. This extensive presence allowed SIS to reach and engage with a broad spectrum of runners, promoting their specialized sports nutrition offerings in the lead-up to the marathon.
The campaign.
SIS strategically attended 15 prominent running events, employing multiple guerrilla marketing teams to distribute SIS samples both before race starts and at the finish line. This hands-on approach enabled participants to directly experience the benefits of SIS products, showcasing their effectiveness in aiding athletes' performance and their recovery.
The results
The campaign successfully placed over 60,000 SIS samples directly into the hands of runners, solidifying SIS as the preferred choice for on-the-go nutrition among athletes. This reaffirmation highlighted SIS's commitment to empowering runners' performances through their products.