Tetley
We executed a nationwide street sampling campaign for Tetley, introducing Tetley Infusions to UK consumers, engaging directly and spreading awareness effectively across diverse locations.
The Campaign.
Our campaign for Tetley Infusions encompassed a comprehensive street sampling initiative across the UK. Engaging consumers directly, we introduced Tetley's innovative products, generating widespread awareness and enthusiasm through strategic street-level interactions, successfully launching Tetley Infusions nationwide.
The Results.
The Tetley Infusions campaign reached an audience exceeding 2 million individuals, distributing 250,000 samples directly into the hands of consumers. This broad visibility and substantial sampling underscored the campaign's impactful engagement and successful dissemination of Tetley's new offerings.