Taylors of Harrogate.
We aided Taylors of Harrogate's Coffee in the Bag launch through festival activations and street sampling, engaging audiences with convenient on-the-go coffee experiences.
The Campaign.
Inspired by innovation, we assisted Taylors of Harrogate in the successful launch of their new Coffee in the Bag. Festival activations and street sampling were employed to introduce this novel product. The engaging campaign aimed to captivate audiences, offering on-the-go coffee experiences at festivals and through street sampling initiatives.
The Results.
The campaign yielded exceptional results, with over 250,000 coffee bags sampled. Taylors of Harrogate deemed it their most triumphant product launch to date, signifying substantial success and widespread consumer engagement.