Remedy Drinks.
Remedy Drinks refreshes the Glastonbury Festival crowds.
The Campaign.
Inspired by the need to keep festivalgoers refreshed from the moment they arrived, Remedy Drinks brought a burst of cool energy to the Glastonbury crowd. Using our local know-how and expertly chilled sampling set-up, the team handed out ice-cold cans of kombucha as people made their way into the festival.
After long journeys, warm weather and the excitement of the day ahead, festivalgoers were met with exactly what they needed — a crisp, refreshing Remedy Kombucha to kick things off. It was the perfect welcome to o the world’s most iconic festival.
The Results.
The team distributed an incredible 15,000 cans of kombucha to festivalgoers as they arrived at Glastonbury. This meant Remedy Drinks became one of the very first brands people encountered, instantly refreshing the crowd and creating a memorable first impression.
By greeting attendees with a perfectly chilled drink at the festival gates, Remedy secured a strong and visible presence right from the start. The smart, high-energy sampling approach positioned Remedy as the ideal festival refreshment and aligned the brand with the biggest green field music festival in the world.