ASDA
Inspired transformed King’s Cross Station into a fast-paced game show for ASDA, challenging commuters to recall real product prices in the That’s ASDA Price Check-Out Challenge and bringing the brand’s value message to life through playful competition.
The campaign.
Inspired partnered with ASDA and Mail Metro Media to turn King’s Cross Station into a live game-show experience.
The “That’s ASDA Price Check-Out Challenge” – inspired by The Generation Game – invited commuters to test their memory and price knowledge. A travelator loaded with real ASDA products zipped past contestants, who had 40 secondsto memorise items and prices before recalling them against the clock.
Fastest and most accurate players climbed the leaderboard, while every tenth game featured a surprise special item – guess the price correctly and win an instant prize.
Hosted by our super talented Jenny Scott, the activation turned everyday groceries into a high-energy commuter moment.
The results
The challenge stopped commuters in their tracks, with hundreds of people watching and playing throughout the day.
The interactive format put ASDA’s price message front and centre, transforming product value into a fun, competitive experience.
A busy station became a live game show, delivering smiles, engagement and memorable brand impact.