Yeo Valley
Inspired partnered with the UK’s biggest running events to launch Yeo Valley Greek Recipe Yogurt, fueling runners and spectators with race-day sampling that helped turn a new product into a retail success.
The campaign.
To launch Yeo Valley Greek Recipe Yogurt, Inspired partnered with some of the UK’s most popular running events – RunThrough, The Great Run Company and Spartan – bringing the brand directly to highly engaged running communities.
Across race villages and finish areas, we sampled the yogurt to competitors and spectators as the perfect pre- and post-race treat, connecting the product with moments of anticipation, achievement and recovery. The activity positioned Yeo Valley at the heart of race day, introducing thousands of active consumers to the brand’s indulgent yet wholesome Greek Recipe yogurt.
The results.
Tens of thousands of samples of Yeo Valley Greek Recipe Yogurt placed directly into the hands of runners and spectators
Highly targeted engagement with health-conscious, active consumers
Strong feedback on taste, creaminess and its appeal as a post-race reward
Yeo Valley Greek Recipe Yogurt is now successfully selling in retail, proving the power of connecting the brand with real-world experiences at the moments that matter.